Mercedes takes SUV battle with BMW to China
By Marcel Michelson
BEIJING (Reuters) - Mercedes-Benz gave a peek preview of the GLK350 on Saturday, intended to challenge BMW’s (BMWG.DE: Quote, Profile, Research) X3 as the two German luxury carmakers take their fight to the booming Chinese market.
Both hope China offers enough wealthy clients to offset a general slowdown in the European and U.S. car markets.
“China is the second biggest market for the S-Class,” Ulrich Walker, chairman of Daimler Northeast Asia, said of the top-line passenger car of the Mercedes brand.
He was speaking at a presentation ahead of the start of the Beijing Auto Show on Sunday where BMW, the world’s biggest luxury car group, will also be out in force.
Walker said the Chinese market was set to top 10 million cars in 2008 after over 9 million in 2007.
The GLK350 is a sports utility vehicle marketed as dealing with bad roads while offering its occupants a cocoon of luxury.
The main German SUV lineup includes the X3, Audi (NSUG.DE: Quote, Profile, Research) Q7, Porsche (PSHG_p.DE: Quote, Profile, Research) Cayenne and Volkswagen (VOWG.DE: Quote, Profile, Research) Touareg.
Among the SUVs, the GLK350 is a bit smaller and some media have described a concept of the model, the GLK Vision Freeside, as a baby-SUV.
Lambo1 on May 14th 2008 in Exotic Car Rental